People / competition can copy everything about a business, but they can never copy “you”. Sell what you believe and you’ll be successful. If you don’t truly believe in anything (or are not willing to stand up for anything), then being an entrepreneur is not the place for you. You'd be better off working for a big corporation relying on them for your security. Transparency and honesty will be the drivers of business in the coming years. Besides, why would you want to be like everyone else in this world? Stand out and do something for yourself and be yourself.
Creativity in my mind is the ability to sit down with a blank slate and "create" value out of thin air... That only comes when you're willing to soul search to truly understand what you can offer this world that is different and effective.